Julia Züleyha Pohl is Director of Research Operations (Energy) at EUPD Research. She is responsible for the implementation and further development of the research portfolio covering photovoltaics, energy storage, heat pumps, electromobility and energy management. Her work focuses on market developments and the needs and decision-making processes of installers, project developers and end customers. She combines empirical market research with an understanding of what the findings mean for businesses and the practical implementation of the energy transition. Previously, she led an international research consulting team at Atheneum, where she was responsible for the design and delivery of strategic research and consulting projects for corporate clients.